Is buying leads worth it? Know the risks

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One of the most frequently mentioned phrases in the digital world is that data is the gold of the 21st century. Companies want to obtain the largest amount of user data and sometimes opt for a process often called buying leads. All this to achieve the much-desired goal: selling.

However, common sense is the key to driving your business forward. This way, you can avoid making mistakes that violate, for example, the standards of the National Data Protection Commission (CNPD), as is the case with companies that choose to buy leads rather than develop a lead generation strategy. But first, we must answer: what are leads?

Meaning of leads
Despite some conceptual details from each digital c level executive list marketing specialist, we can define a lead simply as a person who shows interest in purchasing a product or service by completing some type of contact form established with the company.