(B2C & B2B)
Lead Generation, on the other hand, is the process of identifying and attracting potential customers. Who have shown some interest. In your product or service. The primary goal is to gather their contact information. So you can nurture that interest. And eventually guide them towards a purchase.
It's about filling your sales pipeline. Before the actual transaction happens.
For B2C (Business-to-Consumer) Lead Generation:
Focus: Capturing contact details of individual fax lists consumers. Who might be interested.
Tactics: Offering a discount code for an email signup. Running contests. Providing free content like e-books or quizzes.
Goal: Obtain contact information (email, phone number). To follow up and build interest.
For B2B (Business-to-Business) Lead Generation:
Focus: Identifying other businesses. And their specific decision-makers. Who could benefit from your solutions.
Tactics: Gated content like whitepapers or webinars. LinkedIn outreach. Requests for demos or consultations.
Goal: Acquire detailed contact information. And firm intent. For a sales representative to engage directly.
Key takeaway for Lead Generation: It's about finding and capturing contact information of prospects for future follow-up. It often happens before an immediate sale.
Lead Generation vs. E-commerce: Key Differences
While both aim for revenue, their direct purposes and processes differ significantly: