Work with sales teams to move leads through the sales funnel.
Monitor lead performance using Google Analytics and CRM tools.
A/B test landing pages, ads, and email content.
Segment customer lists based on industry, location, and behavior.
Stay updated on trends in B2B and B2C marketing.
Optimize for cost-per-lead (CPL) and conversion rates.
Skills & Qualifications
3+ years in digital marketing fax lists or lead generation.
Strong knowledge of B2C and B2B sales funnels.
Experience with tools like:Mailchimp
HubSpot
LinkedIn Sales Navigator
Google Ads
Meta Ads Manager
Salesforce or similar CRMs
Good writing skills for email and ad copy.
Ability to manage multiple campaigns at once.
Experience with customer segmentation and targeting.
Knowledge of data-driven marketing using contact lists and databases.
Strong Excel or Google Sheets skills.