What exactly is the effect of email newsletters?
"What kind of email newsletter will be effective?"
Before you start your email newsletter, you may have questions like these.
In this article, we will explain in an easy-to-understand manner the effects and benefits of email newsletters for those who are considering starting one.
Kairos3 Marketing is an MA tool that provides strong chief vp sales marketing officers email lists support for marketing and sales activities.
Contents of this article
Three benefits of email newsletters
1: Strengthening relationships
2: Raising awareness
3: Sales promotion
Three benefits of email newsletters
1. Cost-effective
2: Deliver content tailored to your readers
3. It will be saved in your reader's inbox and can be searched at any time.
Three disadvantages of email newsletters
1: Not all content will be read
2: Mass distribution requires the introduction of tools
3: Unlike a phone call, you can’t see the customer’s reaction on the spot.
Examples of effective email newsletters
Two things to know before you start your email newsletter
1: Be careful about leaking personal information when using e-mail newsletters
2: Email newsletters are not a strategy that produces immediate results
Basic knowledge you need to know when starting an email newsletter
Email delivery format
How to choose a tool to send email newsletters
Conclusion
Three benefits of email newsletters
The three effects of email newsletters are strengthening relationships, increasing awareness, and promoting sales.
In this chapter, we will explain in detail the three effects of email newsletters.
1: Strengthening relationships
The first effect of email newsletters is strengthening relationships.
Strengthening relationships means having regular contact with customers through the continued delivery of email newsletters and getting them to become fans of your company, its products, and its services.
In order to strengthen relationships with customers through e-mail newsletters, it is important to provide useful information to readers and make them feel good about it. Strong sales pitches alone will not lead to stronger relationships.
Below are some examples of email content we send to strengthen relationships:
Information useful for work and life
The "history and vision" of your company and its services
If you provide useful information to your readers, they may become fans of your newsletter or your company. Fans will prioritize purchasing your services and will also recommend you through word of mouth.
2: Raising awareness
The second effect of email newsletters is increasing awareness.
Even if you have a great product or service, if it is not well known in the market, no one will buy it. Email newsletters are one way to increase awareness of your service. In particular, if your service is not well known or if you offer a service with many functions that are difficult to understand, you can expect to increase awareness by sending email newsletters introducing your company's services.
Below is an example of the content of the email newsletter we will send to raise awareness.
The appeal of your products and services
Case studies
If awareness of your service increases, when customers have a problem, they will remember, "Oh, that's right, you mentioned that service in the e-mail newsletter."
3: Sales promotion
The third effect of e-mail newsletters is sales promotion.
Below is an example of the content of the e-mail newsletter we send for sales promotion purposes.
Campaign Information
coupon
Seminar Information
Exhibition Information
If you send too many email newsletters about campaign information or product promotions, your readers will think that you are pushing them too hard and will shy away from them. It is recommended that you send out email newsletters aimed at sales promotion on a one-off basis.
In the case of B2B marketing , it is also a good idea to hold a seminar related to your company's products and introduce it in an email newsletter. In the case of B2B, where purchasing or considering a product takes time, directing customers to a seminar and providing them with information will deepen their understanding of your service and make it easier for them to consider it. In our "How to create your own in-house seminar that will attract customers and lead to business negotiations" course , we teach you know-how on creating seminars that you can start using right away.
Three benefits of email newsletters
In this chapter, we will explain the benefits of email newsletters .
1. Cost-effective
Email newsletters are a cost-effective marketing method.
Paper-based marketing methods such as direct mail require production and shipping costs, as well as design knowledge. In comparison, the cost of e-mail newsletters ranges from a few thousand yen to a few tens of thousands of yen, which is only the cost of using the tool. Unlike direct mail, the cost does not increase even if the number of deliveries increases. The strength of e-mail newsletters is that they allow you to make regular contact with customers at an inexpensive cost, making them cost-effective.