Gaining explicit consent is the bedrock of ethical and legally compliant phone number marketing. Without it, businesses risk legal penalties, brand reputation damage, and low engagement. Explicit consent means a clear, unambiguous, and affirmative agreement from the individual to receive messages.
For phone number marketing, particularly SMS and automated calls, "prior express written consent" is often the legal gold standard. This means the consumer must give active, written (or electronic) permission. This can be achieved through:
Website forms: A clear checkbox that users must tick (not pre-ticked) where the accompanying text explicitly states they agree to receive marketing messages via phone/SMS from your brand, acknowledging that automated bolivia phone number list technology may be used and that consent is not a condition of purchase.
"Text-to-join" keywords: When a user texts a keyword to your short code, the initial auto-response should clearly state that by proceeding, they consent to receive messages and how to opt-out.
In-store sign-ups: A physical form where the consent language is prominently displayed and requires a signature or clear indication of agreement.
Always specify the type of messages (e.g., "promotions," "order updates"), message frequency, and provide an easy way to opt-out (e.g., "Reply STOP to unsubscribe"). Meticulously documenting when and how consent was obtained is crucial for compliance and demonstrates respect for your audience's privacy.