Gaining explicit consent for phone number marketing is paramount, not merely to avoid legal penalties but to foster a relationship of trust and respect with your audience. "Explicit consent" means a clear, unambiguous indication of agreement by the individual, obtained through active affirmation. Implied consent is generally insufficient for marketing purposes, particularly for SMS and automated calls.
The gold standard is "prior express written consent." This typically involves a checkbox on a web form (pre-checked boxes are usually not compliant), where the user explicitly ticks to agree to receive marketing messages via phone. The disclosure must clearly state that by providing their number, they agree to receive marketing messages, potentially using bolivia phone number list automated technology, and that consent is not a condition of purchase. For in-person sign-ups, a physical form with similar clear language and a signature is ideal. Crucially, the purpose of the messages must be clear. Are they subscribing for promotions, updates, or both? Be specific. A double opt-in process significantly strengthens explicit consent, requiring users to confirm their subscription (e.g., by replying "YES" to an initial text). Always provide an easy opt-out mechanism in every message, like "Reply STOP to unsubscribe." By meticulously documenting consent and making transparency a priority, you build a compliant, engaged, and highly responsive audience for your phone number marketing efforts.