Home Report
As you know, in GA4, we are greeted by a “real time” report screen that is different from the familiar Universal Analytics version, just like all other report screens. Although there are many new details here, we will not look at too many non-SEO details since you are reading an article specifically about SEO performance.
When you first open GA4, you see the “Home” screen. On this screen, we see that many metrics are presented to us in summary form.
On the left side, we are greeted by a line chart and there are some numerical metrics on it. On my screen, there are users , total revenue , new users and conversions metrics. But the interesting thing is that this part changes according to your behavior in GA4. For example, on a site without e-commerce, the “Total revenue” metric would not appear here. We can also change the time period from the field below. Each period we select is automatically compared to the same period before, which gives us the percentage change.
When I go down a little further on the same screen, I see a personalized chart again. Here, it shows me my conversion performance by channel. The reason it shows this is because I am constantly viewing this report in GA4. Again, as I mentioned above, it automatically compares the selected period with the previous period.
Real Time Report
We use this report to track our site traffic in real time. It tells us the number of visitors we have had in the last 30 minutes and the details about these visitors. To access the Realtime screen, we need to follow the Reports > Realtime path from the left menu.
The most important part we will look at in terms of SEO overseas chinese in worldwide data on the Realtime report screen is the source data of users who have visited your site in the last 30 minutes and also visited your site for the first time , which is located a little further down the report.
When we click on the source on this report card, we can select “medium” . This way, we can see how many of the users who came to our site for the first time in the last 30 minutes came “organically” , as in the screenshot below .
Acquisition Overview
In the old Analytics version, the Acquisition reports were the most visited reports to measure SEO performance . This report is one of the places we will visit a lot in GA4 as well.
To access the report, we follow Reports > Acquisition > Overview from the left menu.
In the Overview section, we are given a general overview of the acquisition. Here we can quickly get information about our SEO performance. Again, we see the metrics we saw in the “Home” report, and here we also see the Realtime data, which shows us the number of users in the last 30 minutes.