If you are already in the market, survey your current customers and analyze their profile. Do they have any kind of pattern? Why do they buy from you? What is the predominant age and gender? Where are they from? How often do they buy your products?
Based on this initial reflection, you will be able to assess whether you are currently reaching the target audience or whether you need to expand your field of activity. This information will be essential to discern what type of content you will produce.
Take a look at the competition
If you have direct or indirect competitors operating on social media , take a look at what they are doing. What type of content is generating the most venezuela mobile database engagement? What strategy are they using? But be careful: never copy what your competitor is doing! In addition to being unethical, you should create your own strategy.
Where is my audience?
Identify the main digital platforms that your target audience uses to stay informed about what they like. Think: where does my target audience look for information relevant to what I can offer?
Make relevant content
We can say that content is everything we see out there: a friend's photo on Instagram is content, the recipe that your aunt shared on Facebook tagging the entire family as well.
Therefore, to make your company stand out in a sea of content, it is important to do content marketing (yes, it is different!). Content marketing means strategy, adapting topics, in-depth knowledge of the target audience and measuring results. Doing content marketing is not easy, but it is possible.
Think about what your audience would like to see on your page, and how you can address their pain points through each social network. Why would they follow you? Plan topics that will generate engagement and are aesthetically pleasing.
Another very important point is to be original. Copy content: never
Against data, there is no argument. So measure everything!
If you think that social media presence is all about posting content, you're very wrong! You need to measure the results of everything you do, whether it's generating more interest, what type of content has generated more conversions, and reevaluate your audience profile.
Only then will you be able to improve your content every day, impact those you need and achieve your goal, whatever it may be.
There are several paid and free measurement platforms. The vast majority of social networks already have a type of dashboard with very useful information. Just search and get started.