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When using it, it becomes possible to very quickly find a harmonious color solution. It is no secret that sometimes it is very difficult to find a particular combination of colors that will not "hurt the eye". Itten's color circle, for example, is used in the design of advertising banners, interiors and in the beauty industry when coloring hair.
Where did this name come from? Back in 1961, the Swiss artist Johannes Itten came up with a method for collecting colors into a specific pattern, which he described in detail in his book "The Art of Color." According to his method, all colors are divided into achromatic and chromatic. The former include white, gray, black, and all their shades. The latter include all other colors. To remember them, it is enough to know all the colors of the rainbow.
Itten's color wheel
Source: shutterstock.com
Although there are many shades, it should be noted that there are only three chromatic colors, which include red, yellow and blue. All other colors are formed by mixing them. Moreover, this process only works in one direction, since it is impossible to make these basic shades from other colors.
Currently, Itten's circle and color combinations are the most popular tool among artists and designers. Most often, it is used to choose the palette in which the website interface, the company logo or any illustrations will be made.
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