4. Phone Call Tracking
If phone calls are your primary source of leads, you can use call-tracking solutions (CallRail, CallTrackingMetrics, etc.) to see which ad or keyword triggered the call. That’s especially helpful architects email list if your website isn’t your only funnel.
Section 6: Dos and Don’ts of PPC Mastery
• Geo-Target your ads. Why pay for clicks from a city, state, or country you don’t serve?
• Use Ad Extensions to make your ad stand out. More info, more credibility, more clicks.
• Optimize Landing Pages so they’re mobile-friendly, load quickly and have an obvious call to action.
• Test, Tweak, Repeat. Don’t assume your first set of ads are perfect. Run A/B tests on headlines, images, or descriptions.