understanding of the paid search landscap

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Get my free guide. Join other marketers who receive our weekly email: Email Signup Meet the author who is the co-founder of . She has twelve years of experience in all aspects and has extensive experience working with search, social and media platforms in both agency and on-premises environments. Her experience gives her an exceptionally comprehensive and holistic e, which she often shares as an influencer, author, and industry speaker at events such as paid media channels.


. — Blog — How to Write a Headline That Will Rank and Get new zealand phone number resource Clicks How to Write a Headline That Will Rank and Get Clicks Author: Last Updated: Year Good There are many benefits. “Free” visibility in Google search results. Expand your brand's impact beyond traditional advertising models. Provide a steady stream of qualified traffic for the keywords your target customers are searching for.



And qualified traffic usually leads to higher conversion rates and more revenue. What about methods? Even though search algorithms have evolved and changed, the basics haven't changed much. One factor that remains fairly constant is the title, also known as the meta title. The title represents half of the page's important meta tags, which play a key role in your content's ability to generate organic traffic. In this article, we'll dive into what a headline is, explain why it's so important, and tell you how to write a headline that will bring real value to your business.