Email marketing is a form of digital marketing based on the promotion of products and services through email campaigns. In 1978, just seven years after the invention of email, Gary Thuerk sent the first ever email marketing message inviting 397 members of the United States Department of Defense to a demonstration of various products from the company he worked for at the time. As Thuerk said in an interview with Moosend, the email helped generate sales worth $12 million.
become one of the key strategies of digital marketing. Part of its mexico whatsapp number data 5 million success stems from the fact that, as the most recent Statista reports indicate, there are currently more than 4 billion email users worldwide , a figure that far exceeds the total user base of any social network and continues to grow annually. In addition, according to another survey conducted by the portal between December 2020 and January 2021, emails are how most people prefer to receive business messages .
This means that email users are much more receptive to promotions or advertising messages than social media users, resulting in a much higher rate of sales per channel: according to a report by OptinMonster, 60% of consumers admit to having made a purchase resulting from an Email Marketing campaign , while only 12.5% consider it useful to add a “purchase” option to brands’ social media pages.
Improve awareness of your business
But the advantages of Email Marketing don’t end there: on the one hand, it is a strategy that allows you to communicate and strengthen the relationship with your regular customers . This is not only useful for presenting your products or services, but through newsletters and other routine campaigns you ensure engagement even during low seasons and demonstrate commitment to your customers, which translates into greater loyalty to your brand. In fact, the “Retentionomics” study, conducted by Forbes, points to Email Marketing as the most effective tactic for customer retention .