In 2023, Black Friday will take place on Friday, November 24. Many retailers offer big sales on this day, making Black Friday one of the busiest shopping days of the year. Some stores start their sales at midnight and run all weekend long until Cyber Monday. If you’re also planning to do some Black Friday 2023 promotions, get started now!
Play fair when creating a Black Friday promotion
Businesses are competing with each other italy mobile phone number in coming up with opportunities to attract customers to them. Discounts, free deliveries, freebies – anything goes, right? Almost anything, because even on Black Friday you have to act in accordance with the principles of fair competition. Even the best promotion and sales increases will bring a bad name to the company if it turns out that we did not comply with the law and good manners. On the one hand, I hope that this paragraph is a mere formality, on the other hand I remember cases of raising prices before Black Friday, only to lower them later on the day of the promotion. During Black Friday, let's act in such a way as not to harm ourselves, customers or the competition. Let's create a promotion whose conditions we are able to meet and in which we will not overshoot our capabilities. Well, since we are talking about it...
Remember about profits
A large sign with the words "-50%" certainly catches the attention of a potential customer. But what good is it if selling a given product at such a discount will result in a loss for your company? If we want to take advantage of the opportunity to gain new customers, let's not forget to always take care of the company's interests. When creating an offer, we must be sure that what we give the customer will not turn out to be a shot in the foot for us. Let's take free delivery as an example. In a situation where we actually have much larger sales of products at reduced prices, will we be able to cover the costs of their delivery without incurring losses? Let's not get carried away by emotions that often accompany us when shopping.
Let's remember that we are the ones selling and we have to plan this sale well. And let's not do it at the last minute. Let's give ourselves time to calculate what discounts and bonuses we can offer the customer so that both parties are satisfied. It is possible that after a thorough analysis of our situation, we will come to the conclusion that we can cope with any losses incurred during Black Friday if our offer is interesting enough to attract customers who will stay with us for a longer period. Knowing what stage of development of the company we are at, what we care about most and what opportunities we have, we can plan the best strategy.