We Looked At Our Newsletter Metrics And Saw That The Subscriber Number colombia phone number library Hadn’t Increased In Three Months. We Didn’t Know What Went Wrong. We Looked At The Website, But Nothing Had Changed. We Looked At Our Internal Process And Found The Mistake. Someone Left The Company Three Months Earlier — The Person Who Manually Uploaded Subscribers Because An Automated Process Didn’t Exist.

No One Knew It Was A Manual Process, So That Step Fell Apart When The Person Left. Once We Automated The Process, The Subscriber Numbers Went Back Up. Takeaway: Document All Processes So That The Work Can Continue As People Leave Or Change Jobs. (Just Make Sure To Revisit That Documentation When Someone Leaves.