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I don't want to be dramatic, but digital marketers today live and die by the strategies and tools they use on a daily basis.
Modern marketers are expected to be in a million places at once. Whether we’re sifting canada email list through data or fine-tuning our social presence, having the right digital marketing tools means saving time and keeping our sanity.
That’s why we’ve put together a list of valuable and essential tools for marketing professionals . After all, no two marketing teams are the same.
Whether you’re a small workforce or looking for enterprise-grade digital marketing tools, this list has just the essentials.
CORPORATE BLOG
The digital strategy of any company that wants to be successful on the Internet must integrate digital communication that presents more than a simple attempt to sell products or services through a website.
The ideal is for the company to create a Corporate Blog that is a meeting point for informed, participatory and involved people in their specific segment and, if possible, influence the behavior of others.
If a company bases its identity on a particular business sector, it will have to act within the culture of that sector as a transmitter, receiver, interlocutor, promoter and instigator. To do this effectively and with control, the Corporate Blog is a fundamental tool.
Any business will be more successful the more engagement, emotion, relationship and feeling there is with the target audience. And these values can and should be transmitted through a Corporate Blog that practices Content Marketing .
Using a Corporate Blog as a source of qualified traffic has multiple advantages, as it allows you to create and manage content regularly in order to fill the gaps that an institutional website presents in existing traffic sources: Google + Social Networks + E-Mail + External References.
The idea is to create a Blog with optimized content to attract ideal traffic, which provides qualified visits to the website with a view to converting visits into actual purchases. Thus, the Corporate Blog must reflect the spirit, mission and values of the company and can be integrated within the website even if it has a different URL.
At a technical level, the Corporate Blog is also very easy, fast, flexible and practical to manage (unlike most institutional websites). If it is created in WordPress as we recommend, there are also many other technical advantages for actions on Google and social networks , namely with the use of WordPress plugins .
In short, with a Corporate Blog you can:
Generate more Authority for your company
Create Reputation with the target audience through Content Marketing presence in Google's organic search field and on social networks
Capture qualified email lists for previously established Sales Funnels
EMAIL MARKETING
Is email marketing a priority for your business? If not, then it should be! Choosing the right email marketing service can have a significant impact on the success of your digital strategy.
Email marketing is one of the most cost-effective strategies for small businesses. According to the Direct Marketing Association , email marketing generates an average return on investment (ROI) of 4,300% for businesses in the United States .
These results happen because email marketing is easy to manage, gives you full control and allows you to establish direct contact with your customers. Not convinced of the importance of email marketing ?
It is essential to understand that much of your success with email marketing depends entirely on the email marketing software you choose, because these services are responsible for ensuring that your emails are actually delivered.
If you’re not careful, you’ll end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which will cost you even more money). What should you look for in a good email marketing tool ? Why is it important to choose the best service?
A good email marketing service should allow you to create highly engaging email newsletters with an easy user interface (preferably a drag-and-drop editor). You should be able to easily send out mass emails that are truly personalized and targeted without much hassle. This is also known as marketing automation.
Additionally, your email marketing service should make it easy to manage your contact list, segment users into groups, and track the performance of your campaigns. Most importantly, a good email marketing service provider will ensure that your email campaigns don’t end up in the spam folder.
That said, I recommend several email marketing services , such as Aweber or Mailchimp , which are two of the most popular. But there is, for example, an alternative to Mailchimp in Portuguese that is excellent. It's called Sendinblue .
While Mailchimp charges for the volume of contacts on your lists, in addition to the volume of emails you want to send, this does not happen with Sendinblue .
If you already send a lot of emails, then switching from Mailchimp to Sendinblue will help you save a lot. Why? At Sendinblue, they don’t charge you for your list growth, only for the emails you send. In short: choosing Sendinblue over Mailchimp or Aweber means saving a lot on your bulk email campaigns.
SOCIAL NETWORKS FOR BUSINESS
Social media can and should be used as a communication channel with your target audience. Because it is good for marketing strategies and campaigns that can lead to real results.
As you know, communication and marketing have undergone a transformation and have become multilateral and participatory, allowing for greater interaction with your customers and potential customers. Today, consumers can interact and learn about your products/services, promotions, company news, new product launches and stay informed about any new brand developments at any time of the day or night.
In times of crisis, investing in social media is a good way to run campaigns and advertise at a low cost per contact. It is also an excellent way to learn more about your target audience, understand their needs and define more assertive strategies.
You can and should direct people through social media to your website/blog/landing pages/sales pages by providing relevant information to your target audience. It is useful for improving customer service, as it allows for a closer relationship.
In summary, the main advantages of social networks for business are:
Learn about your audience
Gain greater brand recognition
Generate more business opportunities
Expand your target audience
Reduce marketing expenses
Get instant feedback
Generate Sharing = Relationship
Get ahead of your competitors
Increase website/blog traffic and respective Google rankings
GOOGLE ANALYTICS
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and its sources. It is also often used to measure conversions and sales when websites have defined Objectives and an Online Store.
Analytics is the most widely used website data collection tool on the Internet and allows you to track visitors from all sources, including search engines, social networks, direct traffic and referral traffic.
There are 3 main topics within the Analytics tool : TARGET AUDIENCE + ACQUISITION + BEHAVIOR. Mastering each of them will ensure that you understand your work and, most importantly, how your audience is perceiving what you do every day.
GOOGLE SEARCH CONSOLE
Google Search Console is another excellent free tool from Google. While Analytics gives us the results from the outside of the site, Search Console gives us an insight into how Google is reading the inside. In fact, anyone with a website should use this tool as it is extremely useful.
Simply put: with this tool, Google tells us how it sees the website. This way, it is possible to know what efforts are needed to make our page more easily found on the Internet. Google helps us to achieve a better score and tells us what we are doing well and what we are doing badly.
Google Search Console Tools is a free service offered by Google that helps us monitor and maintain your site's presence in Google Search results. You don't need to sign up for Google Search Console Tools to have your site included in Google search results. However, signing up can help you understand how Google views your site and optimize search results.
With the improvements we can implement with this tool, it is possible to give the website a better score, boosting its performance. When implementing your digital strategy, you should use Google Search Console to monitor website traffic, optimize page ranking and make informed decisions about how the site should appear in search engine results.