Technique Personalize your copy for different audiences

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That email should lay out your value proposition, remind the recipient why they signed up in the first place, and direct them toward the next action you want them to take. Here is a good example from the pet sitting service TrustedHousesitters: Email from TrustedHousesitters welcoming a new member and encouraging them to join for house and pet sitting opportunities. She speaks directly to me and uses passionate, persuasive language that compels me to complete my registration.

That final half-sentence about slovenia phone number library how her adorable pets can't wait to meet me, is an absolute killer. I'd need a heart of stone not to click "Join Now"! Technique Mark key milestones Don't forget to celebrate your audience's key milestones, such as birthdays and anniversaries. Many brands do this because it's a very effective personalization tactic. Again, I just did a quick search in my inbox for the word "birthday" and found countless results, like this one from the flower delivery service Bloom & Wild: And this from ASOS: It's a smart tactic for two reasons: It literally takes no effort for a brand to track my birthday (or a friend's birthday) and send me an automated email.



It’s an obvious opportunity to get me to buy something by offering me a “gift” (like a discount code) or reminding me of a friend’s birthday. And it doesn't have to be limited to birthdays. For example, travel brands could send a reminder 12 months after the day you jetted off on a Caribbean vacation. “Remember Jamaica? Book your next trip!” The possibilities are endless; anything can be turned into an anniversary if you have enough audience data and a good imagination!Whatever type of product or service you sell, chances are you have more than one type of buyer.