Welcome email — like onboarding to your website and brand
Drip nurture email — a series of emails with content informing and educating about the product until the person is ready to buy
Abandoned cart email — reminds the customer they’ve added something to their shopping cart but haven’t purchased, a gentle nudge to complete the checkout
Post-purchase email — continue building a relationship with the customer to stimulate more orders
Upsells and cross-sells — email offers with products related to past purchases
Win back email — reactivating an idle customer who hasn’t ordered anything in a long time
Loyalty reward email — thank your loyal customers with an extra perk, a next-level discount, or a freebie
VIP offer email — engage VIP customers with a special offer just for them to make them feel appreciated
Ecommerce newsletter — a regular update on your brand and products so you stay top-of-mind
If you’re unsure where to start, here’s our email marketing checklist and tips on how to build your ecommerce email strategy.
An example of a post-purchase email with the simple goal of making the buyer feel even better. Source
Conversion rate optimization
The measures you take to convert as many site visitors as possible is called conversion rate optimization. You’ve worked hard and/or paid for your traffic so you want it to result in sales. Traffic without revenue is nothing.
There are various tactics you can use on your website to drive sales:
Push notifications
Live chat
User reviews & user-generated content (UGC)
Choosing guides
VR fitting and placement tools e.g. for fashion or furniture
To dive deeper, check out our guide to ecommerce optimization.
Example of a live chat box on a website.
Live chat helps convert site visitors just like a sales assistant in a physical store
SMS marketing
SMS marketing is sending text messages for promotional purposes. It’s best for alerts, updates, and time-limited offers that need to be read immediately.