Share this article
Digital marketing is an area that has been growing more and more in recent years, especially with the advancement of digital technologies and social networks. Some people take advantage of the opportunity to enjoysports odds at Ivibet and earn real money. Others dedicate themselves to something else.
Digital marketing involves the use of online strategies and tools to promote australia email list products, services, brands or causes, aiming to reach and engage the target audience.
Women play an important role in digital marketing, both as consumers and as professionals. According to a survey by We Are Social and Hootsuite, women represent 51% of internet users worldwide, and 45% of social media users.
Furthermore, women have significant purchasing power, being responsible for 85% of purchasing decisions in families.
However, women also face several challenges in digital marketing, such as lack of representation, discrimination, harassment and pay inequality.
Women and digital marketing: mission and differences
According to a report by The Digital Marketing Institute, women occupy only 30% of leadership positions in digital marketing, and earn on average 9% less than men in the same role. In addition, women suffer from lack of recognition, pressure, machismo and sexism in the workplace.
On the other hand, women also have many opportunities in digital marketing, such as the possibility of undertaking, training, expressing themselves, connecting and making a difference.
Women can use digital marketing to create and promote their own businesses, products or services, taking advantage of the advantages of the internet, such as flexibility, accessibility and interactivity. Women can also constantly qualify and update themselves by seeking courses, training, certifications and mentoring in digital marketing.
Women can also use digital marketing to share their ideas, opinions, experiences and stories, creating relevant, inspiring and authentic content. Finally, women can use digital marketing to connect with others, forming support networks, partnerships and communities.
Women can also use digital marketing to promote social, environmental or humanitarian causes, contributing to a better world.
For women who want to stand out in digital marketing, it is important to have some skills and competencies, such as:
Creativity : the ability to generate original, innovative and different ideas that attract attention and arouse the interest of the public.
Communication : the ability to convey clear, objective and persuasive messages that adapt to different channels, formats and audiences.
Analysis : the ability to collect, interpret and use data and metrics to assist in decision-making, strategy optimization and results measurement.
Collaboration : the willingness to work as a team, share knowledge, learn from others and seek joint solutions.
Adaptation : the flexibility to deal with changes, unforeseen events and challenges, which are constant in digital marketing.
Additionally, women working in digital marketing can follow some tips and recommendations, such as:
Search for references : research and follow trends, news and best practices in the market, as well as the actions and success stories of other women who stand out in digital marketing.
Invest in training : seek to continually qualify and improve yourself, seeking courses, training, certifications and mentoring in digital marketing, which add value to your CV and portfolio.
Build a network : participate in events, groups, forums and communities related to digital marketing, which allow you to expand your networking, exchange experiences, create partnerships and receive support.
Value work : charge a fair price for work performed, negotiate conditions and deadlines, establish limits and respect your own health and well-being.
Promote the work : create and maintain a website, blog, portfolio or professional social network that showcases the work carried out, the results obtained and the differences offered.
Women and digital marketing have a complex relationship, which involves challenges and opportunities. Women need to overcome the barriers and obstacles they face in the job market, seeking more space, voice and appreciation.
Women also need to take advantage of the possibilities and benefits that digital marketing offers, exploring their potential, creativity and influence. Women and digital marketing can thus strengthen each other, generating more results, impact and transformation.