What’s so powerful about an email call-to-action, and how do you create the one that works for your audience? To answer these questions, we’ve collected over 100 email CTA ideas, picked the best real-life call-to-action examples, and shared seven proven best practices for turning this short piece of text into an effective conversion driver.
Read on to discover what gets CTAs clicked on and get some fresh ideas for your email campaigns.
12 best email call to action examples
Let’s see some of the best email call-to-action examples by SaaS and ecommerce brands to inspire your email marketing strategy.
1. “Find your nearest store”
71% of customers prefer to make first-time purchases in a physical store. This is why COS, an international clothing brand, runs email marketing campaigns not only to drive online sales but also to encourage customers to buy in-store.
The ‘Find your nearest store’ CTA attracts customers’ attention to the brand’s physical stores and boosts retail sales.
email marketing cta example find the nearest store
2. “Don’t walk… Run”
Sounds weird. Why did we choose this example?
Although this exact phrasing won’t fit any other campaign, it’s a oman telephone number data distinct example of a truly creative CTA button. The call to action is playful and intriguing, making subscribers want to click on it. What’s most important, it’s highly relevant to the campaign topic and appeals to the target audience.
Email marketing cta example don't walk, run
This CTA example by Nurx should inspire your future content promotion campaigns. While we do recommend that you keep your call to action short, sometimes it makes sense to go for a longer text (e.g., to include some context).
Instead of the ‘Learn More’ CTA, Nurx has chosen more specific phrasing that sets the right expectations for the reader.
Email marketing cta example check out our prescription skincare
4. “Feel the difference”
TheraOne has also chosen a more creative CTA than a simple ‘Order Now.’ The call to action invites users to try TheraOne’s skincare products by promising a tangible result.
cta example feel the difference
5. “Claim it!”
Cart abandonment emails are bread and butter for ecommerce. But to make them work, you need to be really careful with your email content and CTAs.
To win back cart abandoners, AYR uses minimalistic copy and a short but powerful CTA. Oftentimes, there’s no need to reinvent the wheel — keeping it simple is just fine.