When you’ve defined your sales funnels, sketch out a simple visual of the main stages. You could use the standard TOFU/MOFU/BOFU breakdown or another model that fits your sales process. The format doesn't matter as much as outlining the key stages.
Think of this as a blueprint you'll fill in with specific actions and content later. Here are some options:
Use Canva or other design tools to access sales funnel templates. This is great for a high-level overview.
Create a spreadsheet to map out sales funnel stages, alongside columns for potential content, sales actions, and even data-tracking fields.
Sales funnel templates in Canva
Examples of sales funnel templates available in Canva
3. Map out the customer journey touchpoints and funnel stages
Analyze each stage to learn how your ideal customer interacts with oman mobile phone numbers database your brand throughout their decision journey. Start by defining an entry point, then determine each step your ICP would take from there.
Remember, you're not mapping the journey for every casual browser. Focus on creating a narrow path for people that fit your target audience.
Customer actions: What specific actions are they taking (searching keywords, reading reviews, attending webinars, etc.)?
Customer mindset: What questions are they asking? What pain points do they face? Do they have any hesitations?
Your response: How can you address their needs at this point? What content, resources, or sales outreach tactics can guide them toward the next stage?
Mind that each touchpoint will require a long-term strategy. For example, if you know your customers turn to third-party comparison websites in the interest stage, focus on building a strong presence on relevant platforms.
4. Connect customer data to your CRM
A customer relationship management (CRM) system is the central hub of your sales funnel. After you capture the lead’s contact details, this is where you’ll store their interaction history (e.g. website visits, content downloads, email engagement).
All-in-one CRM solutions like Brevo centralize data from across your entire marketing and sales ecosystem. This makes lead tracking, segmentation, and identifying critical touchpoints much easier.
Overview of Brevo's CRM suite: Marketing Platform, Sales Platform, Conversations Platform, Customer Data Platform, Messaging API
Brevo CRM suite
Brevo’s free plan includes sales automation, pipeline management, and email marketing. You’ll be able to track all your leads’ activities and even automate certain stages of your sales funnel.