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Understanding how Shopee and Lazada work
Marketing Tips on Shopee and Lazada for New Stores
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Understanding how Shopee and Lazada work
For new stores that want to sell on Shopee and Lazada, which are skype database very popular e-commerce platforms in Thailand that allow those who want to sell online, small entrepreneurs can come and sell products through both platforms. Generally, sellers usually apply to sell on both platforms. Both Shopee and Lazada are similar in their work, and can easily create sales.
By setting up a store on Shopee and Lazada, you can register for a seller account. You will need to set up a store name and profile, provide basic information about the store as required by the platform. Both Shopee and Lazada have systems that support sellers to be able to sell products efficiently and are very easy to use. You can study more details about setting up a store on Shopee and Lazada at ( Start a business with Lazada or Shopee )
Marketing Tips on Shopee and Lazada for New Stores
I believe that there are many people who do not have knowledge about marketing, especially those who have never done business or sold many things online. Marketing is very important, especially in selling things online because the online world is very large, so we have to create points of interest and attract customers to get to know our products on Shopee and Lazada. We have to do the following:
1. Setting up a shop
For those who start an online store without being a seller before or do not have a store name, naming the store is very important to create recognition and build credibility. You can use a store name that is easy to remember and directly communicates the products you sell. Most importantly, you will need to create an attractive logo and banner that is beautiful and matches the target group of customers who want to sell products. You will need to write store details and clear sales policies.
2. Pricing that is not more expensive than competitors
Of course, everyone wants to earn a lot of profit from selling products. Setting a high price for selling does not make it easy for you to sell, especially products with a lot of competitors. You will have to study the prices of products in the same category as yours in the market well and set a similar price, set a competitive and reasonable price. Then you can create offers or promotions and add about the advantages of the product to make it easier for buyers to decide to buy your product.
3. Increasing product appeal
This is very important for selling online, which is different from general selling where customers can actually see the product and decide to buy. But with online selling, buyers do not see the actual product, so taking product photos from many angles so buyers can see the product in detail will create credibility and make it much easier to decide. You will need to take high-quality product photos from many angles. Using natural light and a clean background to highlight the products you are selling is best.
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4. Write product details that match what buyers are searching for.
Write detailed product details so that customers can clearly understand all the details. You must write complete product details and write them in an interesting way, stating the advantages of the product that competitors don't mention or don't have. When setting up product purchases, you must include related keywords so that customers can search easily, which is the core of marketing on Shopee and Lazada. For example, what do most people type to search for this type of product? Include those words in the product name or product details.