Most splash pages are superfluous additions with varying functional impacts

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A sales page capitalizes on a landing page’s ample space to secure that coveted conversion. It recognizes its place within the sales funnel and acts accordingly, assuaging any final fears consumers may have. The most successful sales pages usually begin with informative interactive or video-based content, although neither is strictly necessary. It’s more important to hit the “essentials” than spend years polishing your presentation to meet the standards of industry giants. Ideally, your checklist should include: A direct CTA to the respective service or item purchase page Customer testimonials and social proof to emphasize the product’s value Informative content (usually an FAQ) to reassure prospective buyers Splash Pages My final category isn’t actually a landing page per se, but it’s often confused for one.

A splash page is a full-page popup turkey phone number material or separate web page preceding your primary website content. It’s often used to advertise upcoming sales, promote “exclusive” deals, and verify user information. on the site, although some are necessities. Alcoholic beverage brands are legally required to have impassable splash pages with age verification. Similarly, cannabis companies must verify a user’s location before allowing access. Functionally, splash pages may add or subtract content to suit users’ location preferences.



Many international companies use splash pages to ascertain and apply the reader’s preferred language. These pages often include forms, interactive elements, and links to relevant content. It may even have links to a particularly high-converting landing page. Many splash pages adhere to landing page best practices, although they’re rarely optimized for search engines. After all, they’re not technically part of the website. Brands may even choose to hide their splash pages from search indexing. Let the Professionals Create Your Landing Pages Overlapping leaves.