I don't want to sound too passionate, but I feel like you can do anything with this platform.
Facebook makes every single element that can make a difference in the creation of an advertising campaign available to you, thanks to a very wide range of tools and features .
How Facebook Business Manager Works
Facebook Business Manager, the tools at your disposal
As you can see from the previous screen, in the Business Manager you will find everything you need for a perfect management of your advertising activity on Facebook. From defining the audience to managing individual business owner database can help ads, passing through the general settings of the account.
Everything you need to make your social presence a reality... it's here.
How to create your own advertising campaigns
Once you have created your account on the platform (simply by calling up the page you manage within the tool), you can start creating your online advertising campaigns .
The first thing I recommend you do when you have to create a new campaign is to define the objective . Here I ask you to pay maximum attention and to establish, in an adequate manner, why you are launching the single campaign. In fact, Facebook will be able to direct your sponsored post towards the right people, as long as you know how to give it the correct coordinates.
To define the advertising objective on Facebook you need to think about the action you want users to take when they see your ad. In the Business Manager you can set the objective of your campaigns:
Awareness: Brand awareness, Reach
Consideration: Traffic, App Installs, Engagement, Video Views, Lead Generation, Messages
Conversion: Conversions, Catalog Sales, Store Traffic