Working in an agency
working-in-an-agency
You can also work within an agency, working on client projects, managing or planning their social media. The good thing about working in an agency is that it is a great place to learn about different scenarios and different markets and gain experience. In an agency, the level of pressure and demands tend to be higher and you will need to deal with this. Another important switzerland mobile phone number list factor is that you will need to understand your client in depth in order to see results. It is very common for some agencies to not pay attention to the fact that their professionals handle many accounts and sometimes end up not having time to delve deeper into each client. And delving deeper into the client's product or service is essential for results to actually appear.
Being a Freelancer
Being a freelancer
Another option is to become a freelance professional. Nowadays, there is a growing number of professionals who are able to get clients on their own at a monthly fee level, which is the hiring of monthly hours for the management of a company's social media. Here, you also need to be careful to be aware that you need to study and know your client very well in order to get results, and this depends largely on you, since the success of your work will directly depend on whether you can maintain a satisfactory client portfolio.
Salaries
Salaries vary greatly, but according to Catho 's career guide , the average salary is R$1,724.67. This ranges from R$900 for an intern to R$3,500 for a senior analyst.
Practical applications
But what does a social media analyst actually do on a day-to-day basis? Here are some of the main tasks of a social media analyst:
Creating editorial schedules for a social media analyst
Editorial schedule
When we talk about editorial schedules, we are talking about one of the main actions on social media: defining what will be posted and when.
What will be posted has to say a lot about the campaign's objectives, be aligned with the culture and also with the KPIs of the project as a whole. It is nothing more than putting all technical skills into practice.
When it will be posted is a matter of checking your audience's routine, and within this routine, adapting the types of content that are best on certain days.
For example, on Monday you might want to have more motivational content that can somehow inspire your audience for the week ahead. On Tuesday, since it's still a busy day at the beginning of the week, you can post quick content talking about your product and highlighting how much it can help your audience's pain points. On Wednesday, you can post something a little more complex, since it's a day that theoretically tends to be slower than at the beginning of the week, talking about your partners or telling inspiring stories about customers. On Thursday, since it's a day when people tend to have more time, more complete content for reading might be a good idea. On Friday, something more relaxed and fun that can help establish some brand positioning.
Here, we gave an example of creating a weekly posting schedule taking into account the behavior of a specific audience along with content that makes sense and will contribute to brand building.
But you will need to analyze scenario by scenario depending on the segment. Each segment has its own behavior on social media and you need to take all of this into consideration when creating your editorial schedule. And again, as we said at the beginning of this article: discipline and consistency in posting. There is no point in starting to follow the schedule and then stopping at any moment or skipping days.