SEO Keyword Research Best Practices and Keyword Targeting

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tnplpramanik
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SEO Keyword Research Best Practices and Keyword Targeting

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Now that you know what SEO is in general, it’s time to optimize, and the first step in search engine optimization is to determine what you’re actually optimizing for. This means identifying the terms people are searching for, also called “keywords,” that you want your site to rank for in search engines like Google.



For example, you might want your cake business to show up when people search for cakes, and also when they type things like “order cakes.” The image below shows the search volume, or the estimated number of searches sweden mobile phone number list for a specific term, over a period of time:



buy car research trends



Tracking keywords over multiple time periods.



There are several key factors to consider when determining the keywords you want to target on your website.

Image

Search Volume – The first factor to consider is how many people are actually searching for that keyword. The more people searching for a keyword, the larger the audience you can reach. On the other hand, if no one is searching for a keyword, there will be no audience available to find your content through search.


Relevance – A term may be searched for frequently, but that doesn’t necessarily mean it’s relevant to your potential customers. Keyword relevance, i.e. the connection between a website’s content and a user’s search query, is a huge ranking signal!


Competition – Keywords with high search volume can generate a significant amount of traffic, but competition for the top positions on search engine results pages can be intense.


First you need to understand who your potential customers are and what they are likely searching for. From there you need to understand:



What kinds of things are they interested in?


What problems do they have?


What kind of language do they use to describe the kind of things they do, the tools they use, etc.?


Who else are they buying things from?


Once you answer these questions, you’ll have a list called a “seed list,” a list of potential keywords and domains to help you find additional keyword ideas and figure out how competitive the field is.



Take a list of the top ways your customers and potential customers describe what you do, and start plugging them into keyword tools like Google's own or SEO tools like NeilPatel's Ubersuggest !



Ubersuggest Keyword Analysis



Free SEO Tool: Ubersuggest



Additionally, if you already have a website, you’re probably already getting traffic from search engines. If that’s the case, you can use your own keyword data to help you understand which keywords are driving traffic (and which ones you could rank for a little higher).



Unfortunately, Google has stopped providing much of the information about what people are searching for in analytics. Google does make some of this data available in its free Google Search Console (if you haven’t already, this is a valuable SEO tool for uncovering search data and diagnosing various technical SEO issues).



Once you've taken the time to learn what SEO is, understand your potential customers, checked the keywords that drive traffic to your competitors and related sites, and looked at the terms that are driving traffic to your own site, you need to work on understanding which terms you can choose to rank for and where the best opportunities lie.



Determining the relative competition of a keyword can be a bit of a complex task. At a high-level, you need to understand.



How trustworthy is the website and its domain authority (in other words: how many links does the website have and how high is the quality, trustworthiness and relevance of those websites that are linking to it?).


How well aligned with the keyword they are (do they offer a good answer to that user’s question)


How popular and authoritative each page in that search result is (in other words, how many links does that page have, and how high-quality, authoritative, and relevant are those linking sites?)
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