Meanwhile, if the budget is minimal, don't hope for it.
That was a long time ago.
Now that we have entered the era of digital marketing, things are different…with these techniques:
Content marketing.
In traditional marketing, we reach out to find customers. Whether it is by placing ads that are widely seen, door to door, and so on. This certainly costs a lot of money.
On the other hand, with content marketing, they will be the ones looking for you.
Because you have content that is useful to them, potential customers special database will seek you out to find solutions to their problems. Then some of them become your customers.
That's why content marketing is so effective.
But wait a minute…
…although effective, in practice many people make mistakes in doing content marketing. So that their efforts do not get results.
Usually this is because the content is created carelessly.
Content marketing is not just about creating content.
Therefore, please read this series of guides to learn how to do effective content marketing.
Content marketing: what and why?
Let's take a step back to understand the meaning of content marketing, or translated as content marketing.
Please read this short article that discusses the meaning of content marketing:
What is content marketingThis article discusses the meaning of content marketing and why content marketing – as part of digital marketing – is more effective than traditional marketing.
Click here to read .
Or if you don't want to read, here is the definition in 1 sentence:
Content marketing is a marketing strategy where we plan, create, and distribute content that is able to attract the right target audience, then encourage them to become customers.
There are 2 common misunderstandings about content marketing, especially in Indonesia.
…and here is the correction:
#1 Content marketing is not (just) about promoting content
Because in Indonesian marketing is often associated with promotion, lay people like to think that content marketing means promoting content.
No, content marketing is not just about promotion.
But also includes the process of planning, making, and analyzing it…
…and not only that.
In marketing we know the term marketing funnel or purchasing funnel . The stages that a potential customer goes through from introduction to purchase.
Let's use a story to make the explanation easier.
Suppose there is someone named Budi.
When Budi is going to make a purchase, of course he doesn't just suddenly buy it. Before that, there is a process that Budi goes through... this is the process:
Marketing funnel
The story goes like this:
Budi realized that he had a problem. Therefore, Budi needed more in-depth information about the problem he was experiencing, as well as what the right solution was.
From the process of digging up information, Budi found you as the best solution to his problem.
After that, Budi was sure to make the purchase.
From this story, we come to the second misunderstanding…
#2 Marketing content does not mean content that contains marketing (or sales)
This is the most common mistake made by businesses doing content marketing.
Here's how…
Remember the first thing Budi did.
Budi seeks information about his problem, as well as the right solution.
Therefore, the content in content marketing should mostly contain information and guidance that provides solutions to problems.
From there, Budi will get to know you.
Once Budi knows you, then you can encourage Budi to make a purchase.
Makes sense?
This means that in content marketing we will provide content for each stage in the marketing funnel.
For example like this:
Awareness : Provide content that solves a major problem for your target market, without any sales elements at all. The goal is to grab their attention and improve your reputation in their eyes.
Evaluation : Provide content about the problem in more depth and explain that your product/service is the main solution.
Purchase : At this stage, you create content that can attract sales.
Only a small portion contains sales.
Compare: there is a business that does not have a content marketing strategy. They only create content that is about their own products/services…
…not the content that Budi was looking for.