You can only increase RR by a set of measures. If your site is a mess, your support service is rude or does not respond to requests, and the client receives damaged goods, SMS alone will not fix the problem. If the service and the employees' nerves are in order, the mailing will increase customer loyalty.
People love to be taken care of. SMS-mailing with bonuses for purchases or promotions on birthdays encourage new customers to become regulars.
Example #1
A large online supermarket set a goal to increase RR. To do this, the uganda consumer email list company made SMS mailings more personalized. For example, it sent messages about discounts on vegetables only to those who often buy vegetables. In addition, the company began to notify customers about discounts and promotions with valuable gifts. As a result, with the help of a set of measures, it managed to increase conversion and increase the Retention Rate by 7%.