How to collect in retail
The client can:
Fill out a paper application form
Give your full details to the seller (or just give your phone number)
Fill out the electronic form by pointing your phone at the QR code
Fill out an electronic form on a special tablet
Each method has its advantages and disadvantages. Previously, customers often gave the cashier false information to get a discount card. Marketers have found a way to combat this problem: most companies today offer to accumulate points instead of discounts. If the customer wants to get them, it is not profitable to provide false information.
Collecting a full set of data through a cashier is inconvenient: there may be difficulties with dictating an email address, and it also takes a long time. Questionnaires on paper are also not the best method, they take a lot of time and there is a high probability of losing data due to illegible handwriting.
Asking for only a phone number at the checkout is a better ukraine consumer email list option, it speeds up the process. The client gives the number, he receives a message with a confirmation code or a link to the questionnaire. From that moment on, he can accumulate points, but not spend them. All the possibilities will open up when he leaves his data.
The cheapest way to collect data is QR codes, which can be placed throughout the store. Tablets are also a good option, but quite expensive. In addition, it is more convenient for customers to fill in data from their own device.
Using third-party applications like Apple Wallet or "Koshelek" is also a nice option: the client does not have to fill in their data again, they are already stored in the application. But third-party services charge a fee, about two rubles for each client.
Many companies choose several methods at once. The most important thing is to ensure that points cannot be written off until the client leaves the necessary data.