Let us guess: at least once in your life, you connected to public Wi-Fi, made an order in an online store, or logged into a social network from a new device. And to complete the connection, purchase, or login, you had to confirm your phone number with a code from a message. What is this? The machinations of the secret services? Not at all, this is SMS verification, and in this article we will tell you why businesses need it.
Why do you need SMS verification?
Firstly, it is a good way to confirm that there is a real person with an existing phone number on the other end, and not a robot (at these words, all the robots sobbed sadly). Secondly, number verification uruguay consumer email list prevents duplicate accounts and increases the security of transactions.
And of course, it is a good way to get the client's contact information in order to later link it to the sales history and analyze the features of the user path.
Alternatives to SMS verification
Verification via SMS is a good method, but not the only one. Verification via a call is often used as an alternative. Sometimes outgoing, more often incoming. In the case of incoming calls, you need to enter the so-called "call password": the last 4 digits of the number from which the call is made. Sometimes you need to listen to the code dictated by the robot (here the robots creaked happily). And the secret code can also come via a push in the application, this is often used by large banks and marketplaces.