Integration of telephony and CRM: basic principles and methods
The connection between telephony and CRM is essential for the efficient operation of a business. The system automates some processes: service assessment, collection of statistics and reports, protects the database from easy copying, and gives access to a superior employee to listen to any telephone recording. But the advantages of the connection do not end there.
The combination of telephony and CRM helps store and manage customer information. Management can constantly work on service quality and carefully select personnel. The marketing department optimizes tunisia consumer email list advertising and looks for creative ideas to attract even more customers. Service improves, customer loyalty increases.
Call distribution
The system automatically identifies the client and sends their call to the right specialist. This benefits everyone:
The client does not have to wait until someone else switches to a specialist.
The company loses fewer clients at different stages of the transaction.
The team saves time by receiving only targeted calls.