Even though this 1 sentence only takes less than 3 minutes.
But its function is very…very important.
Imagine, you have been creating content for hours or days. Then the title is made carelessly, so only a few are interested in reading.
Your hard work will be in vain.
To prevent something like that from happening, this time you will learn how to create a title that can attract other people to be interested in reading.
There are 10 principles of title creation that you must master.
“Why bother with the title?”
That's what one member of a blogger community said when I explained about the title.
At first glance, it's natural to think that way…
…it’s better to focus on the content telegram database than to waste time on one sentence. Right?
Very wrong.
Here it is:
On the internet every day there are millions of articles published every day.
Suppose 1 person gets 20 article links from their friends via Facebook or Twitter every day. Will they read all of them?
Impossible. No one has time to read 20 articles a day.
At most only 2-5, which is the most interesting.
So how do they know whether the article is interesting or not?
Look at this picture:
Content shared on Facebook
Content shared on Twitter
Guess which part of the article is the only one that can describe its contents when shared on Facebook and Twitter?
The answer is the title.
If you neglect the title, the only part of the content that is capable of attracting attention becomes powerless.
In fact, according to Garrett Moon from CoSchedule , content with properly optimized titles will get up to 10 times more shares on social media .
See the graph below.
This is the average number of shares of articles from the BuzzFeed site for the words used in the title.
Buzzfeed title
Look at the difference in the number of shares. Some words consistently generate a lot of shares, while others generate a few.
So, title optimization is not a guessing game.
There are principles you must understand to create a good title.
Creating a Title That Engages Readers
Not only interesting or tempting, but also a title that is able to bind them so that they read your content and are satisfied with what they get.
Oh yeah. What is explained in this guide does not only apply to article titles, it can also be used for any type of content title such as video, audio, and others. You can even use it for sales page and landing page titles.
Here are the 10 principles.
1. Be aware of one common mistake
Does not differentiate between 'topic' and 'title'.
It seems trivial. Well, of course the topic is different from the title, elementary school children also understand.