SEO Benefits of Topic Cluster Model

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The advantages of adopting this structure can therefore be summarised as follows:

Advantages for users : the Internet user who lands on the Pillar Page finds the basic information on the page itself and has the possibility of studying certain aspects in greater depth by clicking on the internal link that why vnpay database is important for marketing takes him to the vertical Cluster Content.
Advantages for the search engine : thanks to the dense network of internal links that is created between individual web pages, Google's spider understands more easily the importance of individual pages by immediately understanding their thematic relationship. Consequently, it will not exhaust the entire crawl budget in a single page, but will be able to visit others by indexing or updating them.

Benefits for the website : the architecture of the blog and the site is overall more orderly and organic, thanks to a correct connection between the individual pages which – between them – allow an optimal distribution of the link juice.
For more information read: How to manage link juice by working on the internal link structure of a site

What is Pillar Page?
At this point it is easy to understand the importance of the Pillar Page as the “pillar page” of the entire content marketing strategy based on the Topic Cluster Model.

But what is a Pillar Page in practice? It is a type of text with these characteristics:

Length : a Pillar Page should be around 3,000 words long.
Vertical Theme : The most difficult part of writing a Pillar Page is identifying a theme that is sufficiently articulated and branched out to be covered in a general, but not in-depth, manner.
Internal Link : this is one of the peculiarities that makes the Pillar Page a truly extraordinary type of text for positioning on Google.