Content marketers are the storytellers of your organization.
But instead of writing novels, , ebooks, microsites, white papers, videos, webinars, podcasts, etc.—to engage and educate your target audience.
Since content marketing is about building panama phone numbers relationships and trust, not direct sales, it’s a long game. This means it’s easy for content marketers to overlook the direct, pressing impact on an organization’s growth and revenue.
Especially when the influence of your content marketers is undermined by an all-too-familiar challenge: a lack of ownership and control over content. So, let’s take a look at the role content marketers play in driving growth, why autonomy is so important, and the tools they need to succeed.
Content marketers are critical to growing your business
Throughout the buying process, content marketers play a key role in helping your audience understand and learn to trust your brand. They work with demand generation marketers to attract leads, nurture them with engaging educational campaigns, lay the foundation for productive sales conversations, optimize search engine content, and increase retention and brand loyalty.
And this role is becoming increasingly important. As the buying journey becomes more fragmented and independent, 76% of enterprise marketers say there is an increasing reliance on content marketing within their organization.
Especially with the advent of artificial intelligence, today’s content marketers are under tremendous pressure to meet ever-increasing demands. They need to publish fresh content quickly, create personalized and dynamic digital experiences, generate organic traffic, increase content ROI, and keep existing content current and visible across channels.
But too many content marketers lack the autonomy they need to do these important jobs.
Autonomy is critical to driving growth, but also an ongoing challenge
Even the most creative and productive content marketers are hampered by a lack of autonomy, especially when it comes to company websites. When content teams must rely on developers, IT, or outsourced teams to build new pages or make changes to the site, their effectiveness suffers.