We are in the middle of summer vacations and many tourists are looking for new destinations for their next trip. Faced with this demand, travel agencies are offering tourist packages and renewing their strategies to sell trips to Peru.
Tourists are already planning their trips 4 months in advance. This allows them to have better offers, packages, etc. But, when purchasing tourist packages , it is important to note that there are media that influence the decision-making process to purchase them. For this reason, PromPerú, a tourism entity, gives us an analysis of these factors.
Travel agencies are constantly looking to improve and offer better service to automotive email lists their clients. Therefore, they know how to reach them, what actions to take, and how to continue improving the world of tourism by taking advantage of digital marketing for travel agencies .
Search for information on tourist packages on websites
What we often do when we need information about something unknown is to search for it on the Internet, and Google is the first source. Therefore, when it comes to tourist package pages , 61% of travelers prefer to turn to the world of the Internet to find offers or discounts, until they find something that meets their expectations.
Within this tourist search, 49% of tourists prefer to buy tickets to Machu Picchu , since it is one of the “Wonders of the World.” Travel agencies know how to reach this group of adventurers, through advertisements, videos, photos, and even by giving them specific information in interesting content published on a blog.
Connecting tourists with social media
The Internet is not the only source of information for finding tourist packages . Nowadays, almost no one is unaware of the world of social networks , since most foreign tourists have a profile on Facebook, Instagram, WhatsApp, etc. Agencies know this very well and use their digital presence within their strategies to sell trips .
That is why travel agencies seek to connect tourists with social networks . According to PromPerú, 7% of travelers manage to purchase a tourist package by having contact with the agencies' social networks . Therefore, these companies dedicated to tourism give them the necessary time to answer questions or provide information. In addition, they even seek to campaign on Facebook Ads to attract their audience. Our proposal as a Social Media agency in Lima allows us to guarantee the success of social media campaigns for all types of businesses.
Offering tour packages at larger tourism companies
There are travelers who are looking for a variety of tour packages , so they look for larger tourism companies that offer more complete services, where they do not have to worry about booking flights, accommodation, transportation, among other things. For example, this analysis shows that 47% of tourists prefer to make accommodation reservations on Booking.
That's why more travel agencies prefer to partner with larger tourism companies such as TripAdvisor, Trivago, Airbnb and Despegar.com.
This union allows them to sell tourist packages , and the best thing is that we find a great variety of agencies that can save you from your vacation worries. For this reason, 55% of travelers buy a tourist travel package on the Internet, and leave their trip in the hands of experts.
These companies provide you with more information through articles of interest, travel blogs, videos, photos, infographics, posts by travel influencers and tourist guides so that you can learn everything before your trip.
Provide customized tour packages
However, we are not only looking for a travel agency that is recognized, but one that can provide personalized tourist packages , that is, that meets our needs. Through advertisements on social networks , or digital platforms, we find tourism companies that help us find the best prices.
For example, 48% of tourists purchase international flights, accommodation and domestic transfers four months before their trip. To know the tourist's expectations, it is important to stay in touch, give quick responses, and send the information they need so as not to lose them.
For example, in 2018, 57% of tourists from Latin America decided to purchase a personalized tour package to travel to Peru. Therefore, they had no worries about transportation, accommodation, meals, etc. during their stay in Peru.
What is the ideal solution for travel agencies?
We see that when we want to travel, we do not go to a travel agency office , but we go directly to the Internet and analyze what it offers us. This is a very common case today. A few years ago, travel companies saw that the ideal solution to stay on their feet was to have a digital renovation, that is, to implement digital marketing for travel agencies .