Inbound Marketing Pills: Sponsored Campaign Management

[ahbappy85.2]

Can we talk about sponsored campaigns in an inbound marketing strategy? Of course we can! Even if in 2009 it might have seemed like an oxymoron, today the perspective has changed and everything can contribute to the success of a digital b2b campaign, if designed correctly.

Continue reading this new “pill” article to learn more!


Why include paid campaigns in an inbound marketing plan?
If there is one thing we can take for granted about inbound canada telemarketing data marketing strategies, it is their effectiveness, especially in the long term .

Download the ebook

But precisely for this reason, to obtain immediate results, several b2b companies support the activation of sponsored account-based marketing and demand generation campaigns that quickly bring leads and commercial opportunities.

What are the right channels to strengthen the inbound marketing strategy?
The main channels for paid campaigns in the B2B sector are:

paid search like Google Ads
social media ads like LinkedIn and Facebook
How to use Google Ads?
Paid campaigns on Google search work best for stages of the journey in which the buyer has already named his problems and identified possible solutions.

Before including these activities in your inbound marketing plan, it is worth conducting some keyword search volume analysis.