Put yourself in the user's shoes, browse your site, write down any questions you think you can answer, ask a friend or family member to also visit your website and let you know their concerns.
If you have a payment gateway, is it understandable? If yes, excellent, but it never hurts to have a step-by-step explanation .
On your social networks you can also find questions that people taiwan b2b leads ask you in comments or private messages, for example: schedules, delivery dates, schedule availability, sizes and models, etc.
To inspire confidence and rapprochement with potential clients, we give you the following tips for writing FAQs for your product/service:
Plan 10-15 FAQs.
Give it visibility: in addition to being in the footer , add it to the top menu. Even, if you are modern-digital free, connect the FAQ to the chatbot for automated responses.
Create a landing page , then organize the content into thematic sections. “Payments,” “Shipping,” “Sizes,” “Returns,” “How it works,” etc.
Focus on short questions and clear, concise answers of about 40 words . A mistake is not to answer and just post a link.
Don't use jargon . When looking at FAQs, the user is trying to understand you, so don't confuse the issue unnecessarily.
Always start your answers with Yes or No. This will help you get their attention and help them finish reading the entire paragraph.
Ask your questions from the customer’s perspective . For example, “How can I contact you?” rather than “How can we contact you?”
Use your keywords to improve your SEO and mark your questions with an H2.
Add links within the answer , for example to the blog, to complete the information if it is a more complex topic and there is an article to support it.
Write FAQs respecting the tone of your communication . The goal is not to write a cold manual without proximity, but to make the FAQs a tool of persuasion. Stick to your editorial line.
At Clico we are ready to help you, we are a digital marketing agency focused on improving the user experience through SEO positioning and web design and development .