Ill-conceived systems of employee motivation and training

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A loyalty program won't do any good if employees don't offer it to customers. Here are three questions to help you determine how to motivate your employees:

Are the staff interested in connecting the iran telegram database client to the loyalty program?
Are employees informed about how the loyalty program works?
Can they convey the benefits of connection to the client?
Before the launch, it is important to train the staff and implement a reward system for achieving internal KPIs. Make sure that the staff does not feel abandoned after completing the training. They should understand how well the program launch process is going and what their contribution is. It is also important that the staff is not afraid to ask questions to the management, ask them without problems and receive full answers.



Error 5. Complex conditions
If a person does not understand what is expected of them, the loyalty program will not take off. Imagine that the company's clients earn points for each purchase. But their number depends on the product category, day of the week and time. To use these points, you need to meet the conditions: a minimum purchase amount, a limited list of products that you can spend points on, and a short validity period. You also need to register in the application with account confirmation via email and phone.

At what point did you find it hard to read all of this? And using such a loyalty program is even harder.

It happens that bonuses are awarded easily and clearly, but spending them is an impossible task. It turns out that technically a person participates in a loyalty program, but in reality his loyalty to the brand is at a low level. Perhaps he even feels irritation and anger because of this. Therefore, look for the line between non-trivial mechanics and total complication.