Specific triggers for attitude change include: [What causes users to change their attitude?] Know your products Become aware of your existence The problem is solved In addition, in some cases, attitude change can occur not only by the individual themselves, but also by letting others around them know about the change. White papers are a tool for inducing attitude change and they get into the hands of potential customers in multiple ways. The document "How to write and create a white paper that will lead to potential customers for B2B companies" not only explains how to create a white paper, but also explains the key points of designing a white paper to encourage user behavior and attitude change .
Please read this article together with this one. 4 ways thailand telegram phone number list to nurture your white papers The way to turn a white paper into nurturing lies in how you reach out to your customers. In particular, in inside sales, where sales are conducted without meeting face to face , it can be used as follow-up content to encourage a change in the attitude of potential customers. Four ways that white papers can lead to nurturing (conceptual diagram of communication such as emails and web conferences using white papers) [Method 1] Email newsletter One way that a white paper can lead to nurturing is through email newsletters.
You can nurture your email newsletter by encouraging them to download white papers related to the content you distribute. For example, if a customer has previously downloaded a "white paper on SEO," you could recommend a highly relevant "white paper on content creation . " You can also introduce a white paper that summarizes the contents of your service to help customers deepen their understanding of the service . In this way, it is possible to nurture people with white papers through email newsletters.