This new year will be of particular importance due to the digital strategy and the situation we find ourselves in. The COVID-19 pandemic has had important consequences for the growth of albania b2b leads digital marketing, as it has forced many companies to invest much more money in a digital vision that they were not previously accustomed to. Therefore, the cost competition for the purchase of digital media has experienced an impressive increase.
With the recent entry into the year 2022, it is time for companies to start planning and creating their new strategies for their products.If we add to the above the saturation of almost undifferentiated products and the possibility of being able to find the same ones in multiple stores, regardless of their size, it has caused us to find ourselves in an overcrowded environment at the business level.
Given all this and mainly due to this situation, it is almost vital for companies to invest the maximum of their efforts in developing a good strategy to get the most out of their brand experience. For this new year, the main trends that companies should keep an eye on to see if it is worth introducing them are:
Automated advertising.
This type of online advertising primarily aims at automated purchasing for our audience, allowing companies to better communicate with their potential customers whenever they want and in the location they choose.
Automation and big data are two tools to apply in automated advertising that will make our lives as easy as possible. A Forbes report from 2021 shows that at least 40% of marketing specialists believe that machine learning and artificial intelligence have a positive impact on the growth of their performance that same year.
Account-based marketing.
It basically works by buying real-time ads and IP-based identification to create a highly precise marketing strategy. Campaigns in this type of marketing produce results with small budgets and little reach, allowing you to reach the exact users you want through their IP addresses. They work primarily in the B2B sector for acquisitions, development, and expansion.
Internal marketing .
The concept of inbound marketing has evolved significantly over the past two years. Going forward, from creating relevant content for websites to developing existing blogs, branded content strategies or media stories. The options and possibilities offered by this trend make it one of the hottest trends with the greatest potential for 2022.
Mobile marketing.
65% of internet traffic comes from mobile devices, so developing a smart strategy that focuses primarily on this type of consumer, pages and structure will be a key factor in 2022. Browsing habits, geolocation, device type, updates and discounts will all play a role. In addition, with the return to normality, omnichannel will represent a new force and a great opportunity for brands and products.