Many email marketing software tools allow you to A/B test both the subject line and preheader, helping you send the most impactful campaigns.
Further reading: How A/B Testing Your Email Subject Line Can Boost Your Open Rates
How to add a preheader to your email campaign
Email marketing software makes it easy to customize your campaigns’ preheader text.
Get started with Brevo's free plan, which lets you send 300 emails per day.
Trustpilot rating: 4.1
G2: 4.5
Capterra: 4.5
Brevo's email template gallery. Brevo is an email software comparable to Mailchimp
Brevo is an affordable, user-friendly email marketing software with all functionality to substitute Mailchimp. Users love Brevo’s ease of use, quick setup, flexible contact management, and responsive email templates.
Mailchimp alternative Pros Cons Plans start at Industry
Brevo
Multichannel platform
Integrations with Shopify and more
Available in 6 languages
Free plan has a daily sending limit of 300 emails $9/month/5,000 emails/500 contacts
All industries, all business sizes
What makes Brevo the best Mailchimp alternative?
Main advantages over Mailchimp:
It’s a complete CRM suite offering omnichannel digital Mom Phone Number Data marketing tools that work together
Pricing based on the number of emails. Mailchimp charges per contact stored. As one user describes Brevo: “No need to worry about growing your database and seeing your costs explode like with Mailchimp.”
Ismail K, G2 reviews
Brevo is a G2 leader for email marketing Summer 2024
Check out our Brevo vs Mailchimp guide for a detailed comparison of pricing and features.
Or you can sign up for our free plan and see for yourself. You’ll get 300 emails a day. We also offer a free and easy migration from Mailchimp to get you started in no time.
Try Brevo for free
2. HubSpot: best for big teams with data expertise
Trustpilot rating: 3.3
G2: 4.4
Capterra: 4.5
Related: 7 Best Sender Alternatives for Email Marketing
email deliverability to land your emails in the inbox
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