Marketing 4.0
Introduction
Marketing 4.0 is a new era in marketing that focuses on using digital technologies to panama consumer mobile number list create strong connections between a brand and consumers. In the context of global digitalization and a rapidly changing market, companies must understand how to adapt their marketing strategies to these changes. In 2025, it is important not only to use digital channels, but also to understand how new technologies can help create a personalized experience for customers. In this article, we will take a closer look at what Marketing 4.0 is, what technologies and trends it includes, and how to adapt your business to the new reality.
Marketing 4.0
Situation Analysis: Key Aspects of Marketing 4.0
Important indicators, data or metrics
Personalization
Personalized marketing is becoming a major trend in Marketing 4.0. Consumers expect brands to approach them in a more personalized way, taking into account their interests and preferences. According to a McKinsey study, 71% of consumers expect personalized offers, which shows the high importance of personalization in marketing campaigns.
Channel Integration
What is Marketing 4.0 and how to adapt your business to its technologies?
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