How often should I update my keyword strategy?

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Google with the artificial intelligence system Rank Brain has evolved and, by interpreting user searches, tries to give results as relevant as possible.
Focusing today on individual keywords per page, on the repetition and abuse of them (keyword stuffing), in pages, contents or metatags, will not reward your project.

FAQ
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Are Keywords Still Important in a 2025 SEO Strategy?
Even though we are experiencing a phase of change list of vietnam consumer email thanks to the advent of Chat AI and the tendency of some users to perform conversational searches and questions , Keyword Research and consequently keywords still play an important role within an SEO strategy oriented towards Google and Bing.

Depending on the market your business is in, keyword research should be reviewed at least every 6-12 months to stay current; or at least when significant changes occur in a given industry.

How do I know what keywords my competitors are using?
You can use SEO tools like SEOZoom, SEMrush, Ahrefs or Sistrix to analyze the keywords that your competitors use. In addition to highlighting the search volumes of certain Keywords, some of these tools offer the possibility of performing a Keywords GAP Analysis , an interesting analysis that allows you to understand for which queries your site does not rank compared to competitors.