Zapier is an automation tool that integrates several applications and online programs to optimize our time and facilitate the management of daily demands.
Today, automation has become a very important ally both for business management and tasks in general, which without it would take more time and effort to be carried out, as well as for Product teams , marketing and sales campaigns , etc. However, not everyone knows how to create automation processes in an optimized way and without needing programming skills .
Zapier is the hassle-free solution to start carrying afghanistan mobile phone number out these processes. In this article, you will learn what the tool is and how it works, its advantages and disadvantages, as well as how to use it for your needs .
Keep reading!
What is Zapier?
Zapier is a tool created with the aim of automating actions and tasks between different platforms on the web, facilitating workflows on several fronts.
Automating processes is a necessary step to increase team productivity and direct time to activities that require more attention.
The problem is that there are not always easy integrations between the tools we use in our daily lives , making connection and, consequently, task automation difficult.
That’s where Zapier comes in. It connects multiple apps and programs together through a flexible workflow that you create based on your needs.
Imagine that you need to create a connection between Trello and Gmail, or between Google Sheets and MailChimp, but you don't know how to integrate the programs, or you would need to perform these actions manually.
The tool enables these actions in a very flexible, uncomplicated way, optimized for the demands of each user. With it, you can create “Zaps”, which are the actions you want to automate. From there, you only need to manage and update the commands created when necessary.
Zapier works in a very simple and intuitive way. The tool uses a system called “Zaps” based on triggers , which are events that you create, and actions , which will be executed after the triggers are defined. The user must create a “Zap” to start automating tasks and integrating applications.
Since Zapier's proposal is to facilitate the automation process and integrations between various web applications, it is not necessary to know how to program or have coding skills to use the tool.
Some important terms to understand how Zapier works are:
Zap : As mentioned, Zap is the name given to the automation that you will create between two or more applications;
Trigger : The trigger is the event that occurs in an application, which triggers the action in the integrated application. They are used to determine what the automation should do and at this stage the user must choose the application from which the trigger will originate. For example, “when filling out the Google Forms form X… ”.
Action : The action is the response to the trigger you created previously. In other words, it is the automation being executed. When you configure the action, that is, the application that will be integrated with your trigger, the automation is complete. An action following the example above would be “receive a notification in Gmail at email Y”.
What are the advantages of Zapier?
Zapier offers many advantages to users who need to create automations easily. Among them:
There is a lot of flexibility in creating automations
One of the great advantages of Zapier is the ability to customize automations according to the needs of each user. This aspect offers a lot of flexibility when creating automations to help manage each project or business that uses the tool's resources.
There are many integration options between applications
There are over 5,000 apps available for integration on the Zapier platform.
From productivity, marketing and sales tools, to Business Intelligence , IT and other areas software.
This means that there are many automation possibilities for the most diverse purposes, which help to make business processes much more efficient and optimized.
The platform is intuitive, accessible and easy to use
Another great advantage of the tool is the fact that it is very simple to use and quite intuitive.
To create Zaps, for example, simply fill in the requested fields with the necessary information and in a few moments you will create an automation. With Zapier, different user profiles with different backgrounds can create automations without having to write a single line of code .
Optimization of time and effort
By using Zapier, you can greatly optimize your time and effort on tasks and actions.
This is because the time dedicated to certain manual functions can be directed to other more relevant activities, since with the tool, manual tasks will be automated. In addition to helping to reduce labor costs and improve business performance in several aspects.
What are the disadvantages of the tool?
Despite the numerous advantages, there are also some points to consider before adopting the solution. Understand:
Limited free account
Zapier has a free version and four paid plans (more information here ). And while you can perform some automations in the free version, it is very limited.
So, you may need to upgrade to a paid plan if you need more features, and that involves an investment that not everyone can afford.
Management done only by the tool
Despite the advantages, one factor to consider is the management of your automations.
When using Zapier, you are dependent on the platform's infrastructure , which relies on third-party services. Therefore, in cases where there are problems or failures in the platform, you will not be able to access your automations for a period of time, which can lead to some losses.
Few customization options in some applications
Despite the large number of applications, integrations and customization possibilities, the tool may also present few customization options for some applications . Therefore, it is important to evaluate whether the platform can meet your demands regarding customization possibilities before purchasing the solution.