Evergreen Content, How to Use It in Your Digital Marketing Strategy

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Are you in content marketing, copywriting, SEO, or working on designing your own digital marketing strategy? You’ve probably heard the term Evergreen Content .

Or someone told you that your site absolutely must have evergreen content. Today I want to explain what is meant when we talk about an evergreen article for a company blog or a website .

How can evergreen content help you position your product or service to your switzerland email data target audience? But above all, how do you create and update evergreen content?

Are you ready to learn and deepen your knowledge about evergreen marketing? Let's get started!

What is Evergreen Content?
Evergreen content is a publication about topics that are trending for a long period of time or for certain times of the year.

Evergreen content is web content – ​​often optimized for online search engines – that is continually relevant to a given topic. It remains “fresh” for users who read it for an extended period of time, unlike any other standard web content.

Evergreen content requires periodic updates regarding data or dates.

I already know what you're wondering.

You are thinking that, after all, all online content can be considered evergreen and therefore “evergreen”. After all, a blog post does not disappear after you publish it . You just need to update it with a current date.

In fact, evergreen content is different . Evergreen content continues to be relevant long after its publication date. And its web traffic volume grows over time.