When to choose an Internal Resource to write Company Blog articles?

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If you decide to outsource the writing of your blog posts to an internal resource, it is important to choose the right person.

Maybe I haven't repeated it enough: knowing how to write well is not enough .

Writing a company blog also requires a certain sensitivity to marketing, branding, attention to textual and graphic communication issues, notions of social media marketing, email marketing and a good dose of “tinkering” with digital tools, such as Google Analytics .

How to choose the internal resource who will write the blog articles
Who can write well : this is the first criterion, obviously. The quality of the writing uae email data must be high, the text must be fluid, clear and engaging.
Who knows marketing and communication : the right person must know how to reach the target and how to build an effective message. You need someone who knows marketing, who knows how to talk to the public in a strategic way.
Anyone who knows digital marketing : there is no escape. Bloggers must have at least a basic understanding of SEO and digital marketing. Knowing how to do keyword research, optimize an article, and understand how content marketing works is essential to making your blog deliver results.
For those who are familiar with the PC : writing for the web is not just writing. It requires a certain ability in using CMS platforms (such as WordPress), in inserting optimized images and in working with analysis tools.
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How to Assign Homework Correctly?
Once you have identified the right person, it is important to provide them with the right tools to work and write on the company blog. You can organize training sessions to develop skills in SEO and content marketing. Make sure that there is constant coordination with the rest of the team, so as to always align the blog strategy with the company objectives.