How User Experience influences SEO

[ahbappy85.2]

SEO (the practice of optimizing web pages for search engines ) has undergone tremendous changes over the last 15 years.

Initially, webmasters could manipulate search results and get their websites to lebanon email data rank simply by inserting their target keywords into their web pages as many times as possible. This practice was known as “ keyword stuffing .”

This has created a distortion in search rankings on Google and Bing.

Low-quality websites (called SPAM) have been able to outrank much more trustworthy and relevant websites in SERPs. To address this, search engines have launched several rounds of algorithm updates , changing and improving the way websites are crawled, indexed, and ranked today.

Currently, Google uses hundreds of different SEO ranking factors, with varying levels of importance. This helps ensure high-quality search results for its users.

Therefore, while implementing a keyword research strategy and acquiring quality backlinks are still important practices, these are increasingly becoming just a part of an overall SEO strategy.

Search engines today use data-driven factors to determine how relevant a website is to a particular search query. These factors include factors such as:

the quality of the User Interface
the performance of the main user metrics
the overall quality of the User Experience.