The shorter it is, the better, which means the consumer

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Explain impacts in the future Companies design game-changing products or services to impact the future. For this reason, it is necessary to create a strategic narrative that is clear about what changes will be achieved. This story construction catches the audience’s attention. Consumers want to be part of a unique moment of change, which generates engagement. By using storytelling elements, such as the hero’s journey, brands can create valuable narratives by projecting the future.


Thus, consumers realize they may have a unique opportunity. Therefore, they are open to showing rich people phone number list involvement with the proposed narrative. 5. Measure results It is always difficult to measure strategic narrative effectiveness. Still, conversions should be the basis of a more accurate analysis. Therefore, companies must consider when a new strategic narrative generates sales. A well-executed project leads to sales more quickly. Also, the length of the sales cycle is an indicator.


needs fewer touchpoints to convert. When a company tells a good story, there is less effort to convince the consumer of a purchase. The proper narrative generates fast engagement and accelerated conversions. A strategic narrative can put brands in a new, more powerful and engaging story. It is necessary to create content aligned to this narrative to achieve good results.