While you can learn from the old marketing tactics

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Regardless of what you’re trying to sell (product or service) and to whom, you can embrace participation marketing within your existing strategies. How to Effectively Embrace Participation Marketing Customers like to buy. However, they do not want to be sold to. This means that you have to feed information to customers so that they feel as though the decision to buy your product was entirely their idea.


This means that various outdated marketing tactics must be forgotten. To be too assertive with mom phone number list claims of “limited time” or “buy now” can actually scare your audience off. They want to engage with your brand and start conversations with you. They don’t want to be harassed — online or off. Participation marketing allows you to embrace the convergence culture. Old and new media are intersecting, and you must adapt to the new transformations that are taking place.


, you must use the newer ones whenever possible. Once you realize that customers are in control, it makes it easier to include them in the marketing strategies. Generating Content Effectively Content should be generated in such a way that it is beneficial to you and to consumers. This is why you need to combine strategic marketing with user-generated content.