Although they may seem like polar opposites, the truth is that telemarketing can have a place within a company's Inbound Marketing strategy . It is just a matter of refocusing the concept that this service has had up to now and adapting it to the inbound methodology.
Keep reading: Traditional Sales vs Inbound Sales
As you may already know, the main objective of inbound marketing is to get potential customers to approach the company and not the other way around. Therefore, inbound telemarketing is the complete opposite of traditional cold selling . There are two ways to apply this marketing technique to an inbound strategy:
On the one hand, you can opt for what is known as inbound telemarketing. That is, malaysia email list setting up a telephone line so that the customer calls the company and not the other way around. In this way, it is no longer a cold call, because if they are contacting the company, it is because they already know it and are interested in its products or services , so the sale will be much more on track.
The second option for telemarketing in an inbound strategy is as a closing phase . What do we mean by this? The first phase of inbound marketing is aimed at attracting traffic and then these users must be fed with information that is relevant to them. When a user downloads an ebook, reads several blog posts or subscribes to a company's newsletter, they are showing their interest in the company and, therefore, a phone call at that time can be highly effective.
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By applying these tips you can try to reach those buyer personas that you need to attract to your business. However, keep in mind that it is not an easy path and that you will need training to do it.
In short, and contrary to what many may believe, telemarketing is not in decline , but simply needs to be adapted to the new ways of consuming that exist in today's market. If you succeed, you will surely boost your sales.
If you want to know more about how digital marketing can help you increase your sales, download our guide on how to sell more in industrial and B2B companies . Start generating business and increasing your sales thanks to this method.