A day attended by more than 60 people in Valencia, belonging to the industrial and B2B sector. Their objective? To receive the necessary keys to align the marketing and sales departments of their companies, optimize their processes and be more efficient. As an extra resource, we have sent all attendees this document: Analysis of the ROI by LinkedIn: Is this social network bringing you benefits? (With KPI calculation template included).
And how can we help them? At Connext we plan, develop and apply digital poland email list marketing strategies to companies in the industrial, technological and B2B sectors in general, to achieve their growth objectives. Mainly, to increase their sales and turnover thanks to processes and technology that are capable of aligning their marketing and sales departments and making their sales team more efficient.
Digitalization and the industrial sector
Did you know that only 5% of industrial companies in Spain are fully digitalised? This is a transformation that more and more companies in the sector are gradually beginning to adopt. However, digitalisation remains the pending challenge for the industrial sector in Spain.
In a context of digital growth, companies that already develop an Internet strategy have a great competitive advantage. According to studies, over the next few years, the industrial sector expects to increase its revenue by 11.1% and reduce its costs by 19.4% thanks to digitalization processes. Why don't you start your digital transformation process?
Sales 4.0 and online customer management are two aspects that mark the future of industrial companies in the Valencian Community, but also in the rest of the country. Don't you think it's time to start doing B2B digital marketing in your company? Join us!
Connext at the Valencia Chamber: Sales 4.0 Conference
For this reason, we wanted to organize a training day, where we told attendees about some of the strategies and actions that companies that have managed to increase their web traffic, increase their number of contacts, clients and, therefore, their turnover are carrying out.
Sales 4.0: Marketing to sell in industrial quantities
From the Valencia Chamber of Commerce , Carlos de Cózar began the event by giving a welcome speech in which he also spoke about aid programs for companies in the industrial sector for their digitalization. Without a doubt, today it is essential to be in the digital environment.
Take control and optimize sales processes
Marcos García, Business Development Manager at Connext, gave a presentation aimed at taking control of the sales process and optimizing processes. To do this, it is essential to know the ideal client. Knowing, for example, what problems they have, what they need, what scares them and how they like to be contacted.
Marcos García: "64% of B2B purchasing processes begin with informal searches on the Internet and 70% of decisions are made without contacting a salesperson"
He also talked about the need to have a CRM (Customer Relationship Management) that helps the sales team in the sales process. One of the main uses is to determine the state of the customer's life cycle. That is, what stage they are in, in order to provide them with one type of information or another.
How to use LinkedIn to break the cold door
Julio Caulín, Marketing Consultant at Connext, focused his presentation on getting to know LinkedIn a little better. Getting through cold calling is perhaps the main problem for your sales team. However, there are many free tools that can help your team in the prospecting and customer contact phase.
Julio Caulín: "To be effective on LinkedIn we need to have a personalized URL, participate in groups, generate interesting multimedia content, comment and engage in dialogue with your contacts"
LinkedIn is the tool of choice. That is why the aim of this part of the day was to provide attendees with the keys to updating their LinkedIn account and getting closer to contacts.
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An Inbound Marketing strategy to get more contacts
It is essential to grow, but there is the option of “growing well”. In this sense, we guide B2B marketing strategies at Connext, applying a non-intrusive methodology, Inbound Marketing.
In this regard, Ximo Cortés, Director of Operations at Connext, explained to the attendees how to start developing an Inbound strategy. This has the objective of implementing different actions that manage to attract our ideal clients or Buyer Personas to our company.
Ximo Cortés: "Your buyers are asking Google questions that you can answer. If you don't, they will end up buying from the competition. We have the possibility of studying what their doubts are and giving them answers"
To do this, a content strategy is implemented. Bear in mind that Inbound Marketing consists of accompanying the customer in each and every phase of the purchase, offering them valuable content and positioning ourselves as a benchmark in our sector.
Attendees already have the guide, do you want it?
It can be said louder, IN CAPITAL LETTERS, but not clearer.
LinkedIn is the most effective social network in the B2B sector. That's why you need to train your salespeople to develop prospecting and sales strategies on this platform. And, in addition, train them to be able to calculate the ROI (Return on Investment) that it is providing to your company.